10 Essential Features For Every Business Website [Part 2]

6. Social Media Integration

There are a lot of social platforms out there, like Facebook, Youtube, Twitter, Pinterest, LinkedIn, Google+, etc,… and you should promote your presence on them on your website because social media is a critical part of marketing your business.

Is this worth to integrating these social platforms into your own website? The answer is Yes, absolutely because they will help to boost your SEO performance. As long as you still maintain your content, you need to keep your brand top-of-mind and keep your customers engaged. "Social media is not going to leave us anytime soon and it’s worth the investment in time — it does make a difference”

7. Blog Page

Blog page is an inevitable part in every website because it provides more stuff with users. It provides some tips, guides, extra information, which will drive traffic to your site, convert traffic into leads, drive long-term results and build a close relationship. Make sure you include a catchy title, 2-3 subtitles, 2-3 internal links, suitable images and a quality call to action, and you should update it frequently, at least once a week. Having good meta tags and right categories also help a lot. It helps visitors easily find your content.

Take time to invest in a good blog and you will see positive results. Don’t forget to use tips to optimize your blog posts, just small activities but great benefits, absolutely. Here’s the good structure for a blog page you can take it under consideration.

8. Testimonials and Reviews

Once people visit your site, they will evaluate you and your business. What can you offer them? Is it easy to find what they need on your site? What makes you better than your competitors? And if it’s the first time they visit your site, they tend to read other clients’ reviews and testimonials. It’s the good way to help them have an overview of your business, so don’t forget! These reviews and testimonials can convince them to give your products/services a try. It’s a good feature for a business site in particular and a website in general, right?

9.  Contact Information

Nothing is more frustrating than that visitors find it unable to contact owners of needed products/services. What contact information is needed? An email, phone number, address should be included in a form. Today, some websites don’t create a contact form but directly contact via Live Chat system, which users can ask their questions and receive replies pretty immediately. However, for long term benefits, a contact form seems to be more useful.

10. Calls to action

If you have ever visited a business website, it’s not difficult to see buttons like “Join Us”, “Read Now”, “Buy Now”. These “calls to action” buttons is a great way to drive visitors to do what you want them to do. You need to create a clear path for your visitors to navigate them in the way you want. Be very clear! If you want them to buy your products, set up the offer and show them how to do that by clicking “Buy Now” button on your site. Your calls to action should be as clear and intuitive as your navigation. It’s the only way to get it worked!

Is your website good enough?

As you can see, those are the last five key features for every business website I want to present. Hopefully, they can help you all create your own impressive and beautiful website, and boost your business.  Unfortunately, numerous business owners leave many of these elements off their website. Spend time and money to invest in a website that is SEO-friendly, responsive, full of rich content, and easy to navigate, which helps you to stand out above your competitors. One more thing, don’t forget to take advantages of premium Joomla templates and Joomla extensions to save time and work effectively. Work smarter, not harder!

Bonus: Things should be avoided on your site.