Many web admins try to have an attractive Facebook with lots of “like”. It would be the first milestone to the success. However, if you want to convert them to sales revenue, it is very important to make people become your fan and positively talking about your site. In this case, it is an advantage if people can comments using their Facebook account for convenience. This requires minimalizing registration process. It is good news that Joomla extensions such as social tab, or social stream are available to help with a few clicks to install. You may find some good one from here: http://extensions.joomla.org/extensions/access-a-security/site-access/authentication-cloud-based
Beside, have you ever thought about sharing a picture from Facebook to your website? People are curious about how others think about their favorite company. Sharing pictures, ideas from your fan or even a debatable issue from Facebook will give an objective view. For more practical purpose, a promotion campaign can be much more persuasive and attractive if people see a range of pictures; comments constantly appear on both website and Facebook. Even it is a new idea; there are Joomla extensions which help you save time by automatically sharing posts from your Facebook fanpage to the website. You may try to find it at: http://extensions.joomla.org/search?q=social+gallery
For better SEO implementation, remember to link your Facebook profile using the rel=”me” tag in your links. This step tells the search engines that you are the author of the content on those social media sites. The search engines use that information to connect you everywhere you exist on the Web. Your content becomes more crawl able, more trustable, and more rank able in the search engines. For more detail instruction, take a look at: http://www.vervesearch.com/blog/how-to-implement-the-relauthor-tag-a-step-by-step-guide/
In another aspect, over exploit integration between website and Facebook can be harmful to customer feelings. For example, it seems to be beneficial to have things automatically shared to Facebook wall of people who read, downloaded, or commented... on your website. In fact, people may not aware about it or do not want to public a private and sensitive issue. So be careful with the Facebook API integration.
Understanding how you want your website and social network to work together will help you make decisions about what Joomla extensions to use, how you are going to design your website, and how you plan to use social media. It is necessary to make your website becomes a trust worthy source for information, instantly updated but look friendly by respect people privacy. This article focuses on connecting Facebook and your website. Do you feel it is interesting? If so, please raise your request about the next topic: Twitter, Instagram, G+ or else?
